The Art of Mastering Marketing

Influencing Consumers through a Digital Method

The traditional type of businesses have made progress and entered the digital platforms. Fundamentally speaking, the methods of the old days make use of the classical techniques of marketing and advertising while the new ones are enjoying the advantages of the Internet.

At present, many consumers in all parts of the globe are going online to get information about the items they desire to buy. Among the most popular ones are the different kinds of social media platforms like Facebook, Twitter, and Instagram. Due to this fact, the clever businessmen must not take for granted these systems and must use these as one of the tools in their business.

What is Influencer Marketing?

Now, if you want to ride on the modern trend in business, there is one approach that you can try called influencer (or influence) marketing. Basically, it is a marketing method that uses the influence from people or groups with the purpose of sharing favorable information about a certain industry, increase internet presence, obtain customers, and ultimately gain profit. Based on a particular survey conducted by a specific company, “millennial clients” purchase items after knowing or hearing from people who are highly influential for them. Basically, that survey shows how powerful influencer marketing can be.

Description of an Influencer

Influencers are those individuals who basically can influence others in making decision of buying things because of the presence of the credibility factor. However, anyone should take note that the influencers are not just marketing tools but social individuals who have established relationships with many people over the web in different ways.

Two Sets of Influencers

Generally speaking, influencers appear in two types: macro and micro influencers. Macro influencers are individuals with at least 100,000 followers in a social media platform like the famous celebrities although some online personalities have started with few followers until they became macro influencers in a short span of time. The good thing about this type of influencers is that they can cover a large group of audience and a higher level of professionalism which are very important in business.

On the other hand, micro influencers are individuals with 1,000 to 100,000 followers on social media platforms. This type are basically starters, trying to get more actively engaging followers.

Yet, what’s good about these influencers is that most likely they are cheaper to invest and may reach individuals from multiple niches. In addition to that, many businesses prefer this strategy because many followers/consumers may believe that they are real people on the web.

Which then works for your business?

The truth is, your decision must be according to the needs of your business. Either way, both could help you achieve the primary goal in your business.

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